Based on AMD’s venerable Pitcairn GPU, R7 265 will be filling this gap by bringing a variant of the Radeon HD 7850 back to the market, creating a 3 rd tier Pitcairn product for the 200 series. With R7 260X dropping to $119 and R9 270 holding at $179 (MSRP), AMD has a $60 gap that needs to be filled with a new product, and R7 265 is that product. The end result is that along with a price cut for the existing R7 260X, which will see AMD’s flagship Bonaire part drop to $119, AMD is also using this time to launch parts above it and below it in order to fill the holes this refactoring is creating.Ī key part of that refactoring strategy will be today’s launch of the Radeon R7 265. AMD is cutting prices and launching new products both to maintain and enhance their competitive position, and to fill holes in their lineup – however small – to cover as many price points as possible. The launch of the 250X earlier this week and now the 265 are part of a larger refactoring of AMD’s mainstream desktop product family.

Now just 3 days later AMD is coming up to bat again, this time with the Radeon R7 265.

AMD has already been up to bat once this week with the launch of the Radeon R7 250X, pushing AMD’s Cape Verde GPU back into the picture as the new anchor of their $99 price point. Things are quickly heating up for what should prove to be an interesting February in the desktop video card market.

Amd radeon r7 m260 series